We’ll help you deliver memorable stories and messages that truly engage the user. To do this we create a space where the user can participate in and interact with the environment and on-screen content in a fun and novel way. This multilevel/multisensory experience is made up of interactivity, immersion, visual and physical elements.
Engagement:
A buzz word that can be heard everywhere; community engagement, employee engagement, brand engagement, consumer engagement. What does it mean to engage? In its basic definition, according to the Oxford Dictionary, (engage in/with) means “participate or become involved in”.
It is in this participatory spirit that we designed and developed our own software/hardware product called diVA™. We use this tool to provide a simple yet effective way to use on-screen digital media in a far more engaging way in retail spaces, corporate lobbies, museums and science centers, casinos, public spaces and more. Through a simple API, we can “hook” into and work seamlessly with many third party applications as well, including Flash and Scala InfoChannel 3/5.
Smart, simple interactive mechanisms are used to respond to “presence” and initiate the conversation process by responding further to user actions and interactions. Because we’re able to monitor the environment, user interaction helps drive a more relevant experience. It all begins with just the simplest of every day actions: step onto floor decals to activate specific video content, pick up a product of interest to see more on it’s features, push a button to begin a product demonstration where the lights dim, music begins playing and a pleasant scent fills the air. These are just some of the very basic enhancements we can bring to regular on-screen content.
NO intimidating touch-screens and menus to navigate, no looping irrelevant content, no annoying audio.
Our solution captures the attention of visitors and engages them in the environment they are standing in. It is at the heart of what’s called a “Responsive Environment” (a space that interacts with the people who use them, pass through them or by them) and is completely transparent to the user. User intellect and emotion is engaged though experience, story telling, interaction and stimulation of visual, auditory, olfactory and tactile senses.
We’ve already created more exciting POP merchandising displays (for Nokia), Interactive 3D murals (BC Children’s Hospital Foundation) and immersive experiences (DSE/Infocom/Scala).
