We were responsible for the complete production - storyboarding, look and feel development, motion graphics, etc. The production included green screen shooting for the silhouettes in our studio. It was decided at an early stage in the project to use interface independent graphics, so the video could be used on an ongoing basis without becoming dated.

To ensure the piece worked well in a tradeshow environment too, care was taken to be very graphical instead of relying heavily on voice over - in short, the piece works almost as well to get concepts and ideas across without any audio.

To compliment this brief overview, we also produced an “InfoChannel 5 walk through video” which took users through basics of the software - Scala users helped explain and show viewers how easy it is to use the software. This and other videos we’ve produced in the past can be found on Scala’s promotional DVD.