There is an endless list of things one can do to bring new and interesting or playful things to event marketing. It’s also possible to create “self running mini-shows” that run on cue.

In this example we’re taking a look at what could be used to promote a car - in a mall, an airport or within a dealership.

How often have you passed a vehicle on show at a mall or within an airport? Great to look at but that’s where the experience stops. What about a bit of a fan fare happening… dim the surrounding lighting, fire a smoke machine, begin a free-running walk around the vehicle by turning the vehicle, stopping it at certain places, while simultaneously displaying video content about what viewers are seeing. Trigger the scent of leather or the fresh outdoors if you’re not able to open the windows for viewers to glimpse into the vehicle.

Need something more edgy? Open windows, car doors, start engines… Invite guests that have previously been given RFID tagged badges into the vehicle, by name. Detect when they’re seated, then play their favorite music while opening the sun roof…

Really the possibilities are endless, any theme, any venue, any product deserves more than the ordinary… with diVA™ things can be extraordinary!