Getting shoppers to interact with products at the store level can clear up any misconceptions, educate and inform and quite simply let them “play”. More time with the brand/product means more time to influence final buying decisions. We’ll help you create “areas of interest” and with smart merchandising displays that work to your advantage. Watch this video to learn a bit more about the technology that helps us achieve this.

Another reason to make displays smart… Feedback! Once our system is installed into merchandising displays, apart from being able to respond to shopper interactions, interactions can also be monitored and logged. This means you have a way to track the number of times a particular product was removed, which was the most popular, how long it was held for, whether shoppers only stopped at the display and did not interact with anything and so on. It’s an active feedback system that can provide invaluable feedback 24/7.

Hardware can be built right into merchandising displays at the time display units are manufactured, as it’s been done in most of our projects, such as Nokia (through our Australian affiliate Techmedia Digital Systems).

Watch the slide show above for some possible things you can do with merchandising displays. We take a look at four scenarios - a mobile phone stand, a shoe stand, a tire store and finally a free standing garden equipment “shelf”.