Through our Australian affiliate, Techmedia, our interactive technology was used to provide a more engaging user experience centered around POP merchandising displays.

The initial project began as a pilot of 20 stores in New Zealand in 2005. After a successful sales lift, in 2008 Nokia rolled out a further 55 stores across Australia. This execution made use of proximity sensors, RGB LED lighting and product triggers. The POP stand had several “states”, in each state something different happened based on user interaction. When no one was around the stand had a set lighting scheme and the displays played some prominent Nokia branding, without sound. the moment a user stepped within a certain range of the stand, the lighting would change, sound would begin playing and video content would change to draw and interest the user in selecting a handset. Once the user picked up a handset, the lighting on the stand would reflect the users choice and content would change to something relevant to the handset. Dual displays were used (placed back-to-back) so that 2 people could view products at the same time, one side also incorporated a touch screen which let users browse other content related to the handset they had picked up.

We provided all the sensor hardware and controllers, along with a custom application that interacted seamlessly with the Digital Signage Software and drove the entire experience.

The images above are from the initial prototype stand.