This demo was originally developed for the Digital Signage Futures Pavilion at InfoComm in early 2007. Watch this video.

Integration into the booth at the time was far from ideal. In subsequent showings we’ve been able to work with fabricators that have made it possible assemble something much closer to what we had laid out initially. The images above reflect the subsequent installations, unlike what was captured on the video.

What we showed was multiple proximity detections zones, content triggers, touch screen interaction and the control of several physical/environmental elements ranging from scent/smell, to lighting control, to heat (generated by an infrared heater) and wind. We also developed a special spray nozzle system that accurately reproduced the spray effect you get when opening a soda can. All these things were times perfectly with the video material to deliver a truly immersive user experience that wowed the audience and participants.

The demo was a great success and proved to be a great viral marketing tool at many trade shows - participants would bring their colleagues and clients over… nothing like letting them fall for the same surprise you did!